- ● A PRODUCT FILM FORSales prospecting softwareYour best customer. Ten more like them.
- ● A PRODUCT FILM FORGroup card softwareThirty people, one pen. “Best wishes!” twelve times.
- ● A PRODUCT FILM FORTime tracking softwareEvery timesheet, filled in honestly. On the last day, from memory.
- ● A PRODUCT FILM FORSwim meet softwareThree hours of racing. Three weeks of spreadsheets.
- ● A PRODUCT FILM FORSoftware for financial advisersWhat matters most comes after “Oh, before I forget.”
- ● A PRODUCT FILM FORProposal software for hotelsLake views, sent as a PDF.
- ● A PRODUCT FILM FORCash flow softwareEvery team has a 13-week forecast. Last updated in March.
- ● A PRODUCT FILM FORGroup hotel booking softwareTwenty rooms, two nights. A three-week email thread.
- ● A PRODUCT FILM FOREmployee feedback softwareTen years of surveys. Same score.
- ● A PRODUCT FILM FORCustomer support softwareEvery founder has a support team of one. It sleeps badly.
Product films for B2B and B2C SaaS
The film your product deserves.
We study your product, find its story and make a film and reels from the real thing. Then we put it to work across your launch, your ads and your outreach.
01 / 11
We study your market.
Who buys, who you compete with, and every video your buyers watch.
EXAMPLE · ONBOARDING SOFTWARE
7 years old: the top video on building a product tour. For one company that makes onboarding software.
02 / 11
We find what your buyers already search for.
What they type into Google, the related questions Google suggests, and the videos they watch.
EXAMPLE · EQUIPMENT-RENTAL SOFTWARE · 454 SEARCHES · 108 VIDEOS
454 Google searches studied, and 108 YouTube videos.
03 / 11
We check how people find you today.
Your Google rankings, your best posts, your founders' reach, your ads, and every update that never got a video.
EXAMPLE · MARKETING-DATA STARTUP
14 updates since launch. Only the launch got a video.
04 / 11
We listen to your customers.
We read their reviews, their forum posts and your own pages, and keep their exact words so the video sounds like them.
EXAMPLE · VACATION-RENTAL PLATFORM · 155 GOOGLE REVIEWS
155 Google reviews read, then Capterra, Trustpilot and Reddit.
05 / 11
We plan around your calendar and your buyers'.
Your market's events, your buyers' deadlines and holidays, and the weeks their searches peak.
EXAMPLE · STOCK-OPTION SOFTWARE
3× as many searches in January for one tax form, and a competitor shutting down on 8 Dec.
06 / 11
We use your product like a customer.
We sign up as a demo company, fill it with real-looking work, and try every screen and task a customer would.
EXAMPLE · TIME-TRACKING SOFTWARE
12 main tasks a customer does, all done, in a demo studio we filled with 38 time entries.
07 / 11
We film every screen.
Your real product, every menu and pop-up, sharp and clean. Every number on screen is one your product really showed.
EXAMPLE · TIME-TRACKING SOFTWARE · 262 SHOTS
262 shots of the real product, down to every tick of its timer.
08 / 11
We write the story and design it in your brand.
A one-page plan you say yes to, a script in your customers' own words and language, then every scene in your colors and fonts.
EXAMPLE · VACATION-RENTAL PLATFORM
8 languages we have written films in. 24 films so far in a language other than English.
09 / 11
We give it a voice and your brand's own music.
A narrator in your buyers' language, matched to the picture word by word, and music composed for your brand alone.
EXAMPLE · VENUE-BOOKING SOFTWARE
161 words, each timed to the picture, and a tune each time a Tuesday is booked.
10 / 11
We animate it.
A moving camera, moving text and your product in action, planned shot by shot, then brought to life.
3 shots, each planned first, then animated from the real product.
11 / 11
We make a version for every screen, ready to post.
YouTube, Reels, TikTok, Shorts, LinkedIn, Facebook, X and ads, each made for its screen, with subtitles and the words to post.
EXAMPLE · EVENT-VENUE MARKETPLACE
10 files in one folder for every video, yours to keep.
YOURTURN
Your product is next.
YOURFIRSTFILMISONUS.
You pay nothing, and it's ready in under 48 hours.
